Like most businesses, the PR industry took a beating in 2009. However, unlike many businesses, it appears to be rebounding quickly - in part due to social media.
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The Tyler Area Builder's Association (TABA) has been recognized by the National Association of Home Builders (NAHB) for its "New Home Bonanaza - an Open House Extravaganza" public relations campaign.
Krantz PR's promotion of TABA's "Bonanza" event in October 2009 received the NAHB Association Excellence Award for Best Public Relations Campaign Conducted.
The awards were handed out at the national NAHB conference on Aug. 6 in Santa Fe, NM.
The Bonanza was a five-day open house event that featured new houses and lots in a variety of sizes and price ranges. To further entice buyers, the homebuilders and TABA members offered additional incentives.
Krantz PR made use of TABA President Ricky Casey, casting him as a wandering cowboy looking for a good home. Casey donned his cowboy hat, duster and boots for commercials and billboards advertising the event.
"We are thrilled to add a national award to our resume'," said Krantz PR President Laura Krantz. "It is gratifying to have something that was a fun project turn into such high praise for our creativity. I'm proud of my team."
The Association Excellence Awards (AEA) is an annual awards program designed to recognize the outstanding accomplishments of state and local HBAs and executive officers in the field of association management. The Association Award categories are divided and judged by association size, so all associations have an opportunity to be recognized for their achievements.
Developer Ed Thompson's vision of creating quality living spaces nestled among green belts and thriving businesses along North Broadway Avenue is becoming a reality. Check out the Tyler Morning Telegraph story to learn more about it.
This is the last chance for visitors to see Tyler's first Net Zero energy home and the latest trends in exercise and pet rooms featured in the Tyler Area Builders Associations 57th Annual Parade of Homestm. The Parade continues through Sunday.
Builders participating in the Parade this year have seen an increase in attendance as potential home buyers look for a builder to help them take advantage of low interest rates, tax rebates and competitive prices.
Tickets are $10 for adults and $5 for children 12 and under. A list of ticket sale locations and home locations is available on the TABA web site at www.tylerareabuilders.com.
More than 4,900 visitors toured the Parade last year. Thirty percent of each adult ticket sold this year will be donated to Azleway Boys' Ranch and Breckenridge Village. Visitors will also be entered into a drawing for a $750 cash prize.
The Parade will run through June 13. Hours will be: Friday 6-9 p.m.; Saturday 10 a.m. - 6 p.m.; and Sunday 2 - 6 p.m.
Grand Tour Sponsor is Sherwin-Williams Co. Rooftop Sponsors are: Bancorp South, Citizens National Bank, Southside Bank, StrucSure Home Warranty and Texas Bank & Trust Co.
The Tyler Area Builders Association (TABA) serves an area that covers Anderson, Cherokee, Freestone, Henderson, Navarro, Smith, Wood and Van Zandt counties. The mission of the TABA is "Building Better Builders" by promoting quality, accountability and professionalism in the home building industry.
In spite of more than eight inches of rain, the show will go on. Volunteers have been working for a week at the site of the 2010 Cattle Barons' Gala to make this year's event a success.
"The forecast calls for a break in the weather just in time for people to come out and enjoy air conditioned tents and the closest location to Tyler we've ever had," said event co-chair Laura Corbett.
This year's headliner is our very own East Texas girl Lee Ann Womack. The event also features midway games, auction items, chance drawings and amazing food.
"No tickets will be sold at the gate, so anyone who wants a ticket will need to come to the American Cancer Society office to pick up their tickets either today or Saturday," said event co-chair Meredith Roberts.
The ACS office at First Street and South Broadway Avenue will stay open until 6 p.m. on Friday and be open from 10 a.m. to 2 p.m. on Saturday for ticket sales.
The American Cancer Society has been waging war against cancer for nearly a century, and our commitment to defeating the disease has never wavered. For the more than 1.4 million people who will be diagnosed with cancer this year, the American Cancer Society provides hope as we grow closer each day to finding a cure.
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